How to Conduct Your Own Survey

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How to Conduct Your Own Survey

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more
Country USA
Binding Kindle Edition
Edition 1
EISBN 9780470340561
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 256
PublicationDate 2008-05-02
Publisher Wiley
ReleaseDate 2008-05-02
Studio Wiley

Country	USA
Binding	Kindle Edition
Edition	1
EISBN	9780470340561
Format	Kindle eBook
Label	Wiley
Manufacturer	Wiley
NumberOfPages	256
PublicationDate	2008-05-02
Publisher	Wiley
ReleaseDate	2008-05-02
Studio	Wiley

How to Conduct Your Own Survey

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