How to Capture and Keep Clients: Marketing Strategies for Lawyers

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, the reader will learn how to:

• Ask for business
• Attract and keep clients
• Network
• Partner with other lawyers
• Build a virtual law firm
• Market a specialty or boutique practice
• Market to ethnic communities
• Market in a small town
• Use technology in client development
• Create a service-centered firm
• Brand your law firm just like the big firms do
• Make marketing part of your daily practice
• Avoid ethical marketing mistakes
  

The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.