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Hello, My Name Is Awesome: How to Create Brand Names That Stick

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyoneâ€”even noncreative typesâ€”can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkinsâ€™s proven SMILE and SCRATCH Testâ€”two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And youâ€™ll see dozens of examplesâ€”the good, the bad, and the â€œso bad she gave them an award.â€ Alexandra Watkins is not afraid to name names.
Country USA
Brand Berrett-Koehler Publishers
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ReleaseDate 2014-09-15
UnitCount 1
UPCs 884303280051
EANs 9781626561861

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