Yogi Berra once said "If you don’t know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen.
This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.
It covers a number of topics including what conversion rate is, why it matters for your business, and how to gather data to accurately report the metric. You’ll learn to setup detailed ecommerce tracking including shopping and sales funnels, Google Ads conversion tracking, Google Analytics goals, accurately cross tracking goals and conversions from third party sites (like PayPal), excluding traffic that shouldn’t be in reports and more.
Additional topics covered include:
- Setting up different analytics properties and views
- Giving access to outside users
- Creating filters
- Google Tag Manger setup and configuration
- Setup and tracking of on-site search
- Demographics and Interest Based reporting—a key feature needed to run Google Ads Remarketing
- Google Ads Remarketing setup and configuration
- How to build targeted audiences you can effectively remarket to
- The difference between static remarketing and dynamic remarketing, and when to use each
- Linking Google products together to gain optimal tracking
- Goal match types and the difference between them.
- Linking Google Ads to Google Merchant Center (ecommerce stores must do this to run shopping ads, dynamic display ads, and dynamic remarketing campaigns)
Complete with pictures and step-by-step instructions, this easy to understand guide teaches you how to solve the Google Analytics puzzle and gain more insight from your ecommerce metrics, then use that insight to make business decisions which will increase sales.
