Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

Digital transformation is now synonymous with business transformation. Rather than simply blur the lines between IT and business, digital transformation removes that distinction altogether. This practical book provides a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business.

Chock full of practical advice and case studies that show how businesses have made this transition, three professionals from Thoughtworks reveal lessons learned in guiding companies through the digital transformation process. While there’s no magic bullet available, you’ll discover effective ways to create lasting change at your organization.

With this book, you’ll learn how to:

• Examine your current business model to determine the true value you are bringing to your customers
• Simplify your business model to focus on the value you are creating for your audience
• Roll out the simplified business model in a way that will lead to sustainable change
• Build a world class technology capability as the core of your transformation strategy to drive change