Design to Grow: How Coca-Cola Learned to Combine Scale and

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Expert advice from Coca-Colaâ€™s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.

In todayâ€™s world, every company is at risk of having a â€œKodak Momentâ€â€”watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but itâ€™s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrowâ€™s business winnersâ€”regardless of size or industryâ€”will be the ones that know how to combine scale with agility.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the worldâ€™s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Colaâ€”and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

Country	USA
Binding	Kindle Edition
EISBN	9781451676273
Format	Kindle eBook
Label	Simon & Schuster
Manufacturer	Simon & Schuster
NumberOfPages	257
PublicationDate	2015-02-10
Publisher	Simon & Schuster
ReleaseDate	2015-02-10
Studio	Simon & Schuster

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

You might also like...