Design a Better Business: New Tools, Skills, and Mindset for

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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

This book stitches together a complete design journey from beginning to end in a way that youâ€™ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Country USA
Binding Kindle Edition
Edition 1
EISBN 9781119272120
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 272
PublicationDate 2016-09-20
Publisher Wiley
ReleaseDate 2016-09-20
Studio Wiley

Country	USA
Binding	Kindle Edition
Edition	1
EISBN	9781119272120
Format	Kindle eBook
Label	Wiley
Manufacturer	Wiley
NumberOfPages	272
PublicationDate	2016-09-20
Publisher	Wiley
ReleaseDate	2016-09-20
Studio	Wiley

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

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