Design: A Very Short Introduction (Very Short Introductions)

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Design: A Very Short Introduction (Very Short Introductions)

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.

This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future,
showing in particular how it can humanize new technology.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Country	USA
Author	John Heskett
Binding	Kindle Edition
Brand	John Heskett
EAN	9780192854469
EISBN	9780191606618
Feature	Design A Very Short Introduction
Format	Kindle eBook
ISBN	0192854461
Label	OUP Oxford
Manufacturer	OUP Oxford
NumberOfItems	1
NumberOfPages	166
PublicationDate	2005-06-23
Publisher	OUP Oxford
ReleaseDate	2005-06-23
Studio	OUP Oxford

Design: A Very Short Introduction (Very Short Introductions)

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