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Business & Money

Marketing & Sales

Creative Advertising, New Edition

$ 73

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Creative Advertising, New Edition

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goalsâ€”namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."â€”Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
Country USA
Brand Thames & Hudson
Manufacturer Thames & Hudson
Binding Paperback
ItemPartNumber 9780500287330
ReleaseDate 2008-06-23
UnitCount 1
EANs 9780500287330

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