Corporate Brand Personality: Re-focus Your Organization's

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.
Â
Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization.Â Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749471378
ReleaseDate 2016-02-23
UnitCount 1
EANs 9780749471378

Country	USA
Brand	Kogan Page
Manufacturer	Kogan Page
Binding	Paperback
ItemPartNumber	9780749471378
ReleaseDate	2016-02-23
UnitCount	1
EANs	9780749471378

Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

You might also like...