Certain to Win: The Strategy of John Boyd, Applied to Business

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Certain to Win: The Strategy of John Boyd, Applied to Business

This is the first book to describe Boydâ€™s strategy in terms familiar to business leaders and to show how they apply to todayâ€™s business problems. Business is not war, but it is a form of conflict â€“ that is, a situation where one company can win only if another loses. If you dig beneath Boydâ€™s war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.

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