Bullet Proof Branding

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Bullet Proof Branding

"Customers today have more ammunition than ever. And they are not afraid to use it. That's why you've got to have BulletProof Branding." - Ben Smithee, CEO, Spych Analytics

What's the new code exactly, for the branding conversation? Who controls it? Going beyond social, your message has to create a consistent message - so that your URL matches up with IRL ("in real life"). The balance of power has shifted, and you have to understand how to influence your brand across all platforms. With a fresh perspective from executive leaders at Cargill, Cisco, The Huffington Post and many more, BulletProof Branding is the hold-your-handbook for redefining your brand strategy in the digital age. Whether you are a solopreneur or an executive at a multi-national corporation, you will find strategic guidance and a new definition of best practices, based on Chris Westfall's research and insights.

Your branding is either good or bad - there's no "opt out" of branding. Not for companies. Not for individuals.

Either you're bulletproof, or you're not.

When it comes to your branding, you've got to have a message that cuts through the noise. Bullet Proof Branding shows you how to create the conversation you need, whether you're branding a person, product or idea. While it's true that the customer is more empowered than ever, you still have the ability to influence, and create a bullet proof brand.

Country	USA
Author	Chris Westfall
Binding	Kindle Edition
EISBN	9780985414825
Format	Kindle eBook
IsAdultProduct
Label	Marie Street Press
Manufacturer	Marie Street Press
NumberOfPages	138
PublicationDate	2014-04-29
Publisher	Marie Street Press
ReleaseDate	2014-04-29
Studio	Marie Street Press

You might also like...