Build Your Beauty Brand: Find Your Niche, Captivate Your Clients, And Grow The Salon Business Of Your Dreams
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Build Your Beauty Brand: Find Your Niche, Captivate Your Clients, And Grow The Salon Business Of Your Dreams
Do you dream of owning a successful salon or booth rental business?
Do you want to know how to get more salon clients and keep them?
Do you need ideas for standing out from the competition?
Now there’s a book that will help you do all this and more. No matter where you are in your beauty career, this conversational, easy to understand book will help you set yourself apart and take your business to the top.
Build Your Beauty Brand is the gutsy girl’s guide to do-it-yourself branding that walks you, step by step, through designing and creating your own unique brand identity. Inside this straightforward, straight-shooting book you’ll find tips, tricks, and how-to’s for building a one-of-a-kind salon brand that will make you unforgettable, and guarantee you a permanent place in your clients’ minds.
Maybe you’ve heard of branding, but aren’t really sure exactly what it means or how to apply it to your salon business.
Maybe the idea of branding your salon seems intimidating and you don’t know where to start.
You’ve been working hard, throwing time and money at advertising and social media with no clear strategy or guiding principles for establishing your salon’s unique identity, and the results have been disappointing.
This book is your solution. Build Your Beauty Brand, tells you everything you need to know to begin building a brand with staying power, even if you’ve never thought about branding before. In this info-packed, humorous guide, you’ll learn:
Why you need to build a brand.
What branding is and isn’t.
How to define your target client and your brand’s position in the market.
How to create a North Star List that will guide every branding decision you’ll make.
How to choose the best name for your salon.
How to design your own logo and marketing materials.
How to use color to make your business unforgettable.
How to brand every aspect of your client’s experience.
…and much more.
By the end of this book, you’ll hold all the tools you need to begin working toward the salon business you’ve always dreamed of. Building your brand will grow your client list, your business’s reputation, and your income to heights you never thought possible.
Best of all, you’ll be able start building your own, one-of-a-kind brand right away.
What’s stopping you from growing the salon business you’ve always dreamed of?
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