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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Country USA
Brand Jossey-Bass
Manufacturer Jossey-Bass
Binding Hardcover
ReleaseDate 2009-12-03
UnitCount 1
Format Illustrated
EANs 9780470527535

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