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Arts & Photography

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

$ 52

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
Country USA
Brand Fairchild Books
Manufacturer Fairchild Books
Binding Paperback
ItemPartNumber 9781563676222
ReleaseDate 2009-06-23
UnitCount 1
EANs 9781563676222

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