No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Advanced Theory and Practice in Sport Marketing

Exploring Marketing Research (with Qualtrics Printed Access Card)

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

Advertising Account Planning

Train Your Brain: How to Build a Million Dollar Business in Record Time