Storytelling in Marketing and Brand Communications (Routledge Studies in Marketing)

Eat Their Lunch: Winning Customers Away from Your Competition

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response (Cashvertising Series)

Train Your Brain: How to Build a Million Dollar Business in Record Time

Product Management For Dummies

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Identity Designed: The Process: Research, Strategy, Design, Implementation

Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It

Contemporary Marketing (MindTap Course List)

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market