Why No One Is Buying Your Product: 9 Steps to create products and services that customers love, sell more, and increase profits.

Brand New World: Define the Role of Your Brand to Create a Bold Future

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Positioning: The Battle for Your Mind (1st Edition Revised)

Jolt!: Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness

Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation