Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

100 Real Estate Marketing Ideas: A Playbook For Agents: Proven Strategies & Tips for Realtors To Generate More Leads, Build A Better Brand And Win ... Build A Better Brand And Win More Clients

Pricing Analytics

Marketing Higher Education: Understanding How to Build and Promote the University Brand

The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation

Bullseye Marketing: How to Grow Your B2B Business Faster

Trading the Markets the Point & Figure way: become a noiseless trader and achieve consistent success in markets

Contemporary Brand Management

Brand Management: Principles and Applications for Effective Branding

Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment