Services Marketing: People, Technology, Strategy: 9th Edition

Industrial Organization: Markets and Strategies

Advanced Theory and Practice in Sport Marketing

Sales Management: Analysis and Decision Making

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

Managing Global Accounts

Machinery Management

Industrial Sales: A Roadmap to Increase Your Sales Globally

Content Marketing Strategy: Harness the Power of Your Brand’s Voice

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)