Speaking of India: Bridging the Communication Gap When Working with Indians

Global Marketing: Strategy, Practice, and Cases

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

Social Media Marketing For Dummies

The Travels Of A T-Shirt In The Global Economy: An Economist Examines The Markets, Power, And Politics Of World Trade

The One-Page Content Marketing Blueprint: Step by Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound Traffic, Leads, and Sales

Advertising Management in a Digital Environment

Crystallizing Public Opinion (Original Classic Edition)

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

Decoding Branding