Super Strategist: The Art and Science of Modern Account Planning

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

Sustainability Marketing: A Global Perspective

Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Global Marketing and Advertising: Understanding Cultural Paradoxes

Sales Management: Analysis and Decision Making

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide―From Presentations and Promotions to Communicating and Closing

Industrial Sales: A Roadmap to Increase Your Sales Globally

Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. (Vernon Business and Finance)