Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Hooked: How to Build Habit-Forming Products

The Art of Persuasion: Winning Without Intimidation

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series)

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life