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Business & Money

Management & Leadership

Analysis for Marketing Planning

$ 96

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ€™s environment, customers and competitors.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Paperback
ItemPartNumber figures
UnitCount 1
EANs 9780073529844
ReleaseDate 0000-00-00

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