Agents Of Change: Rethinking Insurance Agency Marketing

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Agents Of Change: Rethinking Insurance Agency Marketing

In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.

For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business.

The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.
Country USA
Binding Kindle Edition
Edition 1
EISBN 9780692841044
Format Kindle eBook
IsAdultProduct
NumberOfPages 161
PublicationDate 2017-02-04
ReleaseDate 2017-02-04

Country	USA
Binding	Kindle Edition
Edition	1
EISBN	9780692841044
Format	Kindle eBook
IsAdultProduct
NumberOfPages	161
PublicationDate	2017-02-04
ReleaseDate	2017-02-04

Agents Of Change: Rethinking Insurance Agency Marketing

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