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Advertising Research: Theory & Practice (2nd Edition)

$ 70

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Advertising Research: Theory & Practice (2nd Edition)

Discover how to design and use advertising research.

In order to become a successful advertising professional, itâ€™s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisersâ€™ behaviors. Changes and advancements in research design and methodology are also addressed.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
UnitCount 1
EANs 9780132128322
ReleaseDate 0000-00-00

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