Advertising, Promotion, and New Media

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Advertising, Promotion, and New Media
- Used Book in Good Condition
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2004-11-02
UnitCount 1
EANs 9780765613165

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ReleaseDate	2004-11-02
UnitCount	1
EANs	9780765613165

Advertising, Promotion, and New Media

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