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Advertising Media Planning: A Brand Management Approach

$ 54

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Advertising Media Planning: A Brand Management Approach

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2011-12-17
UnitCount 1
EANs 9780765626363

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